Fnatic extends partnership deal with Jack Link's

British esports organization Fnatic has announced the extension of its partnership with snack manufacturer Jack Link's for 2023. As a result, the company will remain a partner of the club for the third year after the initial deal concluded in January 2021. The Jack Link's logo will reportedly remain on the sleeves of the Fnatic jersey.

Inka Weber, Jack Link's EMEA Marketing Manager: "It's great to work with one of the most reputable organizations in the business and we continue to strive to be a true partner, supporting both professional and amateur players."

New marketing activities that the parties intend to launch as part of the new campaign are already in development. The goal is to make Jack Link's the most popular protein snack brand in esports and gaming, the company said.

Neil Walker, Senior Affiliate Manager at Fnatic: "Jack Link's has become an integral partner of Fnatic, constantly striving to add value to our community, from custom maps in CS:GO to community tournaments, exciting content and physical events at Gamescom and PGL Antwerp Major 2022 The last two years have been a lot of fun and we are very excited to see our plans for the next few years come to fruition."

The UK club is currently partnering with a number of well-known brands and companies, including asos, BMW, Chillblast, Crypto.com, L'Oréal and Jack Link's, among others. In turn, Jack Link's also partners with organizations such as Envy Gaming (currently OpTic Gaming) and Toronto Ultra, as well as Riot Games' League of Legends European Masters.