Guild Esports teams up with Little Dot Sport to grow TikTok

British esports organization Guild Esports has announced a partnership with Little Dot Sport, the sports specialist label of London-based Little Dot Studios, to strengthen channel management and develop TikTok video production.

Robbie Spargo, Director of Little Dot Sport said: "We are thrilled to be partnering with Guild Esports, our first ever esports partner. We believe in forming long-term partnerships with our clients, complementing their own capabilities with our unique perspectives and experience, enabling us to realize our ambitions their brand. This partnership is also a step in an area that we have long considered vital to the entire sports ecosystem."

As part of the partnership agreement, Little Dot Sport will leverage its TikTok expertise to strategically build the Guild Esports brand and broad presence on the platform, bringing together the British club's professional players and content creators.

The parties intend to expand the fan base of Guild Esports through certain social channels. The main focus of the organization will now be placed on the TikTok platform.

Little Dot Sport becomes Guild Esports' eighth partner, joining brands and companies such as Sky UK, Subway, HyperX, Samsung and Coca-Cola, among others. In turn, this is the first entry into the eSports markets for Little Dot Sport. However, the company also has partnerships with the International Olympic Committee, Premiership Rugby and Formula E.