Luva de Pedreiro Becomes LOUD Ambassador

The Brazilian esports organization LOUD has introduced the Brazilian Luva de Pedreiro as its first brand ambassador. The popular content maker currently has over 20 million followers on TikTok, as well as 19 million followers on Instagram, making him one of Brazil's most famous sports bloggers.

Bruno Bittencourt, Founder of LOUD: "We know that football is a passion very much our fans' passion, so we always wanted to explore this territory. For starters, there is no one better than Luva de Pedreiro, as its story is very similar to ours: making your dreams come true, doing what you love and expressing yourself day after day. Now we can connect the world of football games to provide our community with a whole new experience."

It is not for nothing that the founder of the organization touched on the subject of football, since Luva de Pedreiro became famous thanks to videos demonstrating his football skills. It's not unusual for him to record with or be referenced by football stars. In addition, he has also attended a number of notable events such as the UEFA Champions League Final.

As an ambassador, Luva de Pedreiro will reportedly promote the organization's brand LOUD in his speeches, and will also be featured in content created in partnership with the club itself.

Note that this is not the first time Luva de Pedreiro has been mentioned in the esports community. He attended the last final of the Brazilian League of Legends Championship (CBLOL) held at the Ibirapuera Gym in Sao Paulo and was one of the highlights of the event.