CSM agency becomes a partner of BLAST Premier

Tournament operator BLAST Premier has announced a partnership agreement with CSM Sport and Entertainment (CSM). As part of the deal, the company will help the organizer of the competition enter into commercial partnerships in the future.

In addition, Adam Mundy, formerly of EXCEL Esports, has joined CSM as the new Senior Director of Accounts, and Brian Millman has joined the esports division of the company from the North American organization Evil Geniuses.

Debs Scott-Bowden, Head of Games & Esports at CSM: "We are excited to work with BLAST Premier as the company plans to continue its global expansion. BLAST is at the forefront of elite-level esports entertainment reaching millions of fans around the globe, which "is an exciting proposition for potential partners. With our strong sales and esports experience, we are confident we can take his commercial strategy to the next level. We are thrilled that this process has begun."

Recall that over the past six months, the tournament operator BLAST Premier has renewed and expanded numerous partnerships, including deals with the betting company Betway and the German software startup Shikenso Analytics. In addition, the organizers have entered into deals with AP Moller - Maersk, DAZN, DI and Nike in various areas of cooperation.

In turn, CSM previously teamed up with the North American organization Evil Geniuses and is also tasked with helping to forge partnership deals. It is noted that after a partnership with CSM, the North American club announced an agreement with the Hewlett Packard brand. Well, before that, the agency worked with well-known companies - Jaguar, Alpine Racing, AIA, Verizon /