King's Hawaiian becomes the next partner of Gen.G Esports

Multinational esports organization Gen.G Esports has announced a partnership with Los Angeles-based bakery King's Hawaiian. As part of the deal, the parties will work together to host the King's Hawaiian Slider Sunday Cook-Off event. This project will also involve content creator Raynday, as well as streamers triciaisabirdy and Jalon.

Martin Kim, Director of Revenue at Gen.G Esports: "We're always thinking about ways to bring gaming and other industries together; this partnership gives fans something they can really sink their teeth into. With so many exciting esports and gaming events around the world, we thought that this year there would be no better way to attract the attention of the audience to King's Hawaiian parties."

The King's Hawaiian Slider Sunday Cook-Off will take place on November 11 and will be streamed on the organization's Twitch channel. In addition to the live stream, the partnership includes a prize draw where fans can win a trip to one of the bakery's plants located in Southern California.

The Gen.G Esports organization currently partners with major companies such as LG UltraGear, Monster Energy, SPORTFIVE, ROCCAT, Bithumb, SIDIZ, TiMi Esports, and Crocs. In addition, most recently multinational esports organization Gen.G Esports announced an expanded partnership with sportswear brand PUMA, as well as a fresh deal with American audio maker Bose. Well, more recently, the club opened a Rocket League division in direct cooperation with Mobil 1.