Globant becomes sponsor of FIFAe Series

Software development company Globant has announced a multi-stakeholder partnership agreement with football's governing body FIFA. As part of the deal, Globant will reportedly become the global sponsor of the FIFAe Series from 2023 to 2025.

Martin Migoya, co-founder and CEO of Globant: "We are proud to partner with FIFA to accompany them through their digital transformation and continue to advance our goal of reinventing industries. This multi-year partnership goes beyond any specific competition and supports this sport in all its forms - women's, men's, esports and youth. We believe that unlimited votes give unlimited power, and diversity is key to innovation."

The EA Sports Cup, the first championship of the season in FIFA 23, kicks off today .

FIFA 23 Global Series is the last season to use the FIFA subtitle. In May, publisher EA announced that the deal with the regulator had come to an end after both parties failed to agree on an extension. The deal means EA SPORTS FC will launch in 2023, while FIFA will launch new offerings with third-party studios.

Romi Gay, Chief Business Officer at FIFA: "Since its launch in April, FIFA+ has quickly established itself as a fan-friendly platform as well as the digital home of FIFA events, including those that will be supported by Globant in the coming years. Thanks to its multifaceted Globant's support will play a vital role in accelerating the development of FIFA+ as a pioneering digital hub that inspires and engages football fans around the world."

As part of the collaboration, Globant will become a global supporter of the FIFA+ live streaming platform. The company will strive to "create new features and connectivity" for platform users. Globant's major partnership with FIFA also sees the company sponsor numerous traditional football tournaments, such as the men's and women's World Cups, as well as global youth competitions.