Astralis partners with BOYU Sports and BOB Sports

Danish esports organization Astralis has announced partnerships with Asian platforms BOYU Sports and BOB Sports. The purpose of the two new deals is to expand the club into the Asia-Pacific region, as well as to promote joint products for local fans.

Kasper Sindt, Astralis Chief Commercial Officer: "This is a great day for us and we are thrilled to finally announce our official partnership with BOYU Sports and welcome everyone to BOYU Sports in the Astralis global family. We are thrilled to announce our official partnership with BOB Sports and "Welcome BOB Sports to the Astralis family. BOB Sports is a renowned esports service platform in Asia with a proven track record of promotion and a wide user base."

BOYU Sports and BOB Sports are reportedly becoming the official regional partners of the Danish organization Astralis in the region.

Michael Dave, Communications Manager at BOYU Sports: "In this collaboration, BOYU Sports sees great potential for this esports team, not just a Danish icon, but a global brand. What's important is that Astralis has a lot of potential and an outstanding competitive performance that matches the ideal brand partner."

As the world's leading sports marketing and entertainment platform operator, BOYU Sports provides exclusive videos, advertisements and high quality information about Astralis teams.

James Jonathan, BOB Sports Esports Europe Representative: "We are confident that this partnership will help BOB Sports further strengthen its image as a global brand, attract more customers and, of course, delight sports fans. As BOB Sports actively develops the esports market and partnering with top teams, BOB Sports strives to be the best and rule the industry."

Together, the two sides will work together to promote the esports business in the territory, provide customers with a unique product, and increase the influence of both sides' brands. Both companies align with the Danish organization's other partners, which include hummel, Esportal, Stimorol, HP OMEN and Garmin, among others.