ENCE signs partnership agreement with Cavea

Finnish esports organization ENCE has announced a partnership with Danish analytics firm Cavea. As part of the deal, the club will reportedly use data and automated reporting to improve its commercial operations and add value to existing and future partners.

The organization will also use Cavea products to better understand and serve its audience in an effort to drive growth. Financial details or the duration of the partnership were not disclosed.

Mika Kuusisto, ENCE CEO: "We are excited to partner with Cavea to provide greater granularity to our commercial operations. We want to better understand the value of our media and further strengthen our data-driven solutions to best serve our community and partners."

Cavea is not new to the esports industry as the company has previously partnered with a range of organizations including SKADE, Heroic, Alliance, YaLLa Esports, and OverActive Media, among others.

In turn, the ENCE organization cooperates with many well-known brands such as Logitech, Jing Ji Bao, Red Bull, Wolt and noblechairs. Most recently, the club announced a partnership agreement with the largest local tournament operator, Elisa Esports.

The Finnish club currently supports CS:GO, StarCraft II and PUBG rosters.