Gen.G Esports partners with Crocs

Multinational esports organization Gen.G Esports has announced a partnership with North American footwear brand Crocs. As part of the deal, the parties will create their own metaverse inspired by the brand's famous shoe designs. The activation itself will take place on the ZEPETO platform.

Gina Chang Lee, CEO of Gen.G Esports: "It's great to make your first mark in the ZEPETO metaverse with a brand like Crocs; they understand the creativity and individual expression of gamers."

In addition, the collaboration will include the launch of an exclusive digital fashion line for users, as well as virtual booths to showcase new products. It will feature the Classic Spray Dye Clog, Classic Crush Clog, Classic Crush Sandal, Classic Platform Clog, Classic Slide collections and two Crocs fashion sets.

Tim Malone, Crocs Vice President of Global Integrated Marketing: "Our new partnership with ZEPETO and Gen.G Esports reflects our commitment to digital innovation and consumer engagement through a socially driven digital lens. Gen.G Esports shares our vision of creating exciting experiences that reflect our brand's unique DNA, which is based on authentic self-expression."

A number of Gen.G Esports content creators will support the collaboration by making their ZEPETO avatars collectibles. The Crocs x ZEPETO campaign will be supported by various influencers such as GDS, Usona, Jinjalim, lenge, Seori, Yeji and Damhyang. In addition, users can enter a contest where they can win ZEM currency, Crocs shoes, and an LG laptop.

It's worth noting that Crocs joins the organization's vast array of partners, which include McDonald's, LG and ROCCAT, among others.