paiN Gaming teams up with Duelbits

Brazilian esports organization paiN Gaming has announced a partnership agreement with crypto betting company Duelbits. It is noteworthy that due to restrictions on betting brand advertising in certain esports disciplines, Duelbits will be specifically promoted only by Counter-Strike: Global Offensive and Free Fire lineups.

The bookmaker hopes that thanks to the deal with the organization paiN Gaming will advance on the Brazilian scene.

Marco Pinnisi, Head of Marketing at Duelbits: "The coronavirus crisis has shown how the esports betting market can outperform traditional sports. Esports has exploded in 2020 due to the lack of traditional events and has become incredible insurance for many companies. However, the numbers show that esports is not going anywhere and we firmly believe that it will continue to grow."

The brand will be featured on paiN Gaming's CS:GO t-shirts, including the academy, as well as on the t-shirts of the Free Fire team. The Free Fire emulation scene, which plays the mobile game on PC, currently includes the newly minted W1N League co-founded by paiN Gaming.

It is reported that the sponsorship will not extend to League of Legends, an esports discipline that also has a paiN Gaming organization. The club intends to take part in the Campeonato Brasileiro de League of Legends finals, which will be held on September 3 in Sao Paulo. At the same time, Riot Games rules do not allow advertising companies such as Duelbits.

PaiN Gaming is also currently partnering with companies such as Coca-Cola, BWM, JBL, Motorola, Subway, and TIM.