Eintracht Spandau partners with Shikenso Analytics

German esports organization Eintracht Spandau has announced a partnership agreement with analytical and information company Shikenso Analytics. As the goals of cooperation, the club highlights the strengthening of its current sponsorship obligations to partners.

Christian Baltes, Senior Esports Product Manager at Eintracht Spandau: "Since the founding of Eintracht Spandau, it has always been important for us to be transparent about the value we bring to our sponsors and partners. Together we can not only reliably track and display this, but even unlock opportunities data-driven optimization.

Using Shikenso Analytics technology solutions, Eintracht Spandau will be able to measure media valuation metrics as well as track sponsorship across streaming platforms and social media.

The German club is currently partnering with companies such as Pringles, Logitech G and Uber Eats. In turn, in the past eight months alone, Shikenso Analytics has secured deals with major players in the esports market, including EXCEL ESPORTS, ReKt Global, KOI, BIG and Acend.

Arvin Fallah Shirazi, CEO of Shikenso Analytics: "Seeing what Eintracht Spandau has already achieved in the German esports scene is amazing - how they have built a community, how they interact with it and how they create unique content for their audience and partners. No wonder "It's a privilege to be able to support them with our data, grow their business and be a part of their journey."

Eintracht Spandau is an esports organization founded by Maximilian Knabe at the end of 2021. The club is represented in League of Legends and had a successful first season, qualifying for the European Masters on the first try. The organization has said it draws inspiration from football for its merchandise, brand advertising and fan engagement.