ESL Gaming partners with Spotify

Tournament operator ESL Gaming has announced a partnership with music streaming service Spotify. As part of the deal, the parties intend to provide the German-speaking esports community with high-quality and easy access to music and exclusive podcasts.

Through a partnership with Spotify, esports fans will have the opportunity to meet talented artists. In addition, fans will be able to access their music through a dedicated Spotify playlist.

Benny Eichelmann, Senior Director of Global Brand Partnerships at ESL Gaming: "Music and gaming truly go hand in hand, and as such, we're thrilled to partner with Spotify to bring the best music experience to fans. The partnership comes naturally to the brand as it combines the best from the undisputed leader in music streaming platforms and the world's leading esports company."

The partnership reportedly began with the ESL Pro League Season 16 Conference in June and will continue further, including the Intel Extreme Masters Cologne 2022 international competitions, as well as the EPL Season 16 group and playoff stages. In addition, the cooperation will be integrated into the German scene ESL Gaming including ESL Meisterschaft (German National Championship), Virtual Bundesliga and DreamHack Hannover.

Heiner Kuhlmann, Head of Marketing at Spotify Germany: "Gamers are increasingly becoming tastemakers in music, having a significant impact on pop culture and shaping the zeitgeist. For Spotify, games are one of the most important fandoms, and our already well-established activities in the gaming field will expanded through partnerships like this, we will offer a lot of opportunities for gamers as new music leaders and it will be interesting to plan further content around ESL competitions."

ESL and DreamHack playlists under the single DreamHack brand are already available on the Spotify platform. The collaboration aims to help the community during the leading championships: Intel Extreme Masters Cologne 2022, ESL Pro League Season 16 and German products from ESL Gaming.