Dignitas partners with Mike and Ike

North American esports organization Dignitas has announced a partnership with candy maker Mike and Ike. As part of the deal, the brand will become the official partner of the Fortnite division of the club.

To celebrate the partnership, Mike and Ike will be hosting a stream on July 14 where viewers can win branded merchandise, Dignitas merchandise, and in-game currency in Fortnite.

John Spier, Dignitas Senior Vice President of Partnerships: "Our goal with the Dignitas Fortnite roster was to find partners that would complement the gaming space as a whole. We were thrilled to work alongside Mike and Ike as our first partner by Fortnite. They bring a nice new dimension to everything we create in the Fortnite space and are just as dedicated to serving this community as we are."

As a reminder, in 2019 Mike and Ike partnered with esports and infrastructure company Nerd Street to sponsor the National Championship Series. In the meantime, Mike and Ike becomes the eighth partner of the North American club Dignitas, joining HyperX and Verizon, among others.

The collaboration is also expected to include live streams and rewards from Mike and Ike for those on the Fortnite content creator roster. The deal will allow the parties to join forces on a number of new video content series as well as host an event called "Flavor Brawl".