MIBR announces partnership with Socios.com

Brazilian esports organization MIBR, owned by Immortals Gaming Club, has announced a partnership with blockchain company Socios.com. As part of the cooperation, the parties promise to release a collection of fan tokens.

MIBR joins organizations such as Team Vitality, Team Alliance, OG, Natus Vincere and Team Heretics as Socios.com esports partners. It is also the first Brazilian team to partner with the platform to launch their own tokens.

Fans of the MIBR organization will receive rewards including special content, activations with players, exclusive rewards, and the opportunity to attend events in person as special guests after purchasing assets. Fans will also have access to surveys that will directly influence the decisions made by the organization, MIBR itself claims.

The deal is part of a marketing campaign launched by MIBR in 2022 called "Our History, Our Future", which aims to attract fans of the organization. This is not the first partnership between MIBR and a company from the world of blockchain technology - in May, the organization entered into a three-year partnership with the Bybit exchange.

In turn, Socios.com is also known in the traditional sports market, as it cooperates with a number of key clubs, including Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter and Arsenal, and also does business in leagues such as the NFL, NHL, NBA and MLS.