Hewlett Packard partners with Evil Geniuses

North American esports organization Evil Geniuses has announced a partnership with local PC and hardware manufacturer Hewlett Packard. The company will reportedly partner with the organization to provide cutting-edge technology to help promote the team as a leading gaming entertainment brand.

Cindy Wang, Vice President of Global Sponsorship and Brand Experience at Hewlett Packard Enterprise said, "Evil Geniuses is a brand with exciting promise and we are thrilled to use Hewlett Packard technology to help Evil Geniuses build a strong organization and bring our brands to the cutting edge of esports".

The parties say the partnership will enhance Evil Geniuses' data mining and analytics capabilities with Hewlett Packard's advanced cloud technologies, which give the organization a competitive edge in scouting and scouting for talent.

Jim Jackson, Chief Marketing Officer at Hewlett Packard Enterprise: "In esports, the key to winning is getting insights from data to act faster. Our sponsorship of Evil Geniuses unlocks a competitive edge by allowing this innovative esports organization to delve deeper into their game data to more easily identify and improve winning strategies.

Working together, data sharing technology will allow Evil Geniuses to have a significant impact on: finding and developing talent, as well as creating their own strategy.

Nicole Lapointe Jameson, CEO of Evil Geniuses: "Since 2019, Evil Geniuses has been investing heavily in the data analytics potential of esports. This investment culminated in the team's first LCS victory. Our partnership with Hewlett Packard allows us to continue to be one step ahead of our competitors and will revolutionize the application of data analytics to competition, intelligence and strategy. We are proud to use Hewlett Packard technology to take our game to the next level."

One of the original and most recognizable professional esports organizations, Evil Geniuses was founded over 21 years ago. The club is currently partnering with many well-known companies including LG UltraGear, Monster Energy and Acer Predator, among others.