BLAST Partners with Nike to Launch Signature Clothing Collection

Danish tournament operator BLAST has announced a partnership agreement with American clothing manufacturer Nike. As part of the collaboration, the parties will release a branded clothing collection, reportedly "inspired by esports".

The Nike-branded collaboration between BLAST and Nike is expected to embody gaming culture and lifestyle, illuminating and celebrating the people and personalities behind esports, from the talent and players to the unsung heroes behind the scenes.

Fay Marlborough, Head of Creative Solutions at BLAST: "Our goal is to work with the most established brands in the world, and they are not much bigger than Nike. Gaming has become a lifestyle over the past few years with the rise of esports, and we are excited to be able to embody the passion and uniqueness associated with competitive play in this collection."

Revealed during BLAST Premier: Spring Finals 2022 in Lisbon, the collection will feature iconic BLAST Premier colors and Nike branded designs. Fans will be able to purchase a T-shirt, cap, hoodie and sweater to choose from.

It is reported that the clothing line from BLAST and Nike will go on sale in August during the BLAST Premier: Fall Groups 2022. The championship itself will take place from August 19 to 28 at an unannounced location. The participants of the tournament will be OG, NAVI, BIG, Complexity Gaming, Astralis, Evil Geniuses, FaZe Clan, G2 Esports, Heroic, Ninjas in Pajamas, Team Liquid and Team Vitality.

In the past, BLAST has already released a number of products, in particular, a clothing collection in collaboration with the sportswear brand Champion. As for the current year, BLAST has entered into a number of new deals and partnerships, including with Maersk, as well as Betway and Shikenso.