Envy Gaming expands partnership with Jack Link's

North American esports organization Envy Gaming has announced an expanded partnership with snack food company Jack Link's. As part of the updated deal, Jack Link's will remain the official protein snack of the Dallas Fuel and Envy Gaming teams. However, the expansion will also include OpTic Gaming rosters, which is the Call of Duty franchise for OpTic Texas.

Recall that at the end of last year, the esports organizations Envy Gaming and OpTic Gaming merged, and now both companies work under a common brand.

Shay Butler, Vice President of Sales & Marketing at Envy Gaming: "The balance between Jack Link's irreverent branded entertainment and quality snacks has been perfect for us over the last three years. We are excited to continue to grow and reconnect our community with Jack Link's in new ways as we expand relationships, including the OpTic Gaming brand, live events and more."

As part of the revamped deal, the Jack Link's brand will be integrated into OpTic Gaming teams and content creators, as well as hosted on team jerseys. All other teams will have the company logo on their sleeves.

Jack Link's is a renowned partner of esports organizations. The company is a long-term partner with British club Fnatic, with whom the brand recently created a community-driven campaign. The brand is also represented in the European Masters, a regional European League of Legends tournament. In North America, the company is partnered with the Toronto Ultra team.