KOI partners with Shikenso

The Spanish eSports organization KOI has announced a partnership agreement with the German analytical company Shikenso Analytics. As part of the deal, the club will use Shikenso Analytics artificial intelligence to monitor the performance of its current partner portfolio.

Arvin Fallah, CEO of Shikenso Analytics: "I love seeing new organizations built from the ground up and even more excited to see the professional approach KOI takes to their strategy. Organization leadership experience drives us to continually improve ourselves and our product to match them." I can't wait to see what's in store for the team and look forward to supporting their journey with our data."

KOI is one of a long list of esports organizations that have teamed up with an analytics company. Shikenso Analytics' portfolio includes esports organizations EXCEL ESPORTS and RekT Global, as well as tournament operators PGL and BLAST Premier.

Oriol Carol, Managing Director of KOI: “The breadth and breadth of the content we create as a team is critical to our ability to secure and secure world-class commercial partnerships. Shikenso's innovative brand analytics approach helps us track, communicate and improve our partners' impact on this content and therefore justify its value."

Recall that the eSports organization KOI was born at the end of last year. The founders of the club were the famous footballer Gerard Pique and streamer Ibai. At the same time, the organization has already entered into partnerships with Samsung, Disney +, Finetwork and Cupra.