Spacestation Gaming and Bucked Up launch energy drink brand

North American esports organization Spacestation Gaming has announced a partnership with fitness supplement company Bucked Up to launch its own brand of energy drinks called Big Game Energy. Big Game Energy will be distributed to all Walmart stores in the US, which is also a consequence of building partnerships between the esports club.

Sean Pellerin, CEO of Spacestation Gaming: " We are thrilled to be working with Bucked Up to launch our new energy drink brand focused on gamers and esports. We will continue to work with our teams, players and content creators to continue developing the best energy drink for gamers on market".

In addition to Walmart, the product will be sold at Vitamin Shopee and its own online store. Colten Hudson will lead the project as Head of Business Development and Partnerships at Big Game Energy. The partnership is a result of Spacestation Gaming's previous interest in signing an energy drink sponsor, he said.

Bucked Up integrates the new product into the day-to-day activities of the company, which is responsible for logistical and manufacturing tasks such as development, sales and distribution. Spacestation Gaming will take control of the marketing efforts by promoting the energy drink through content creation and brand activation across their channels.

Note that the North American esports organization Spacestation Gaming also cooperates with Oats Overnight, Steelseries, Scuf Gaming and Xidax.