QLASH partners with KELME

Italian esports organization QLASH has announced a partnership with Spanish sportswear supplier KELME. As part of the deal, the parties will present a new gaming form for the organization to participate in the DH SC2 Masters 2022 Valencia, which will be held from July 1 to July 3 in Spain.

The sportswear company was also named QLASH's technical partner in Spain. In addition to the jersey presentation, the organization will have its own booth at the event where fans can purchase the product.

Samuel Velasquez, Director of Marketing & Communications at KELME: "Partnering with a team like QLASH is really important for KELME in many ways. We continue to build our presence in the esports sector, which we believe will be here forever, and we are doing it's side by side with a project like QLASH, with years of experience and roots in the Valencian community where KELME started and where we continue to grow."

The agreement is reportedly intended to increase the relevance of QLASH in Valencia by making deals with companies in the region. Last year, the Italian club teamed up with Flamengo Football Club to host the Brawl Stars mobile discipline championship. Pablo Monti, head of marketing, communications and public relations at QLASH also said that the agreement with KELME could be the start of a longer relationship between the two companies.

Note that the KELME brand is currently the technical partner of various football clubs, including Watford, Espanyol and Boavista.