Team Vitality partners with JBL

French eSports organization Team Vitality has announced a partnership with the JBL brand. As part of the deal, Team Vitality players, headquarters, and training grounds will be equipped with JBL headsets. The company will also work with the esports club to research and develop new gaming headphones.

The partnership will also include social media activations. Initiative and Bold agencies were reportedly involved in mediating and supporting the deal.

Nicholas Maurer, Team Vitality CEO: "Having crisp and accurate in-game audio is vital for our players as they want to increase their performance, it's great to be able to work with a brand that is at the forefront of technology and that's why I'm excited to announce this partnership with JBL.

JBL is making a concerted effort to strengthen its position in the gaming hardware market through a range of partnerships. The company recently created a pair of gaming headphones with 100 Thieves, and is also actively collaborating with ESL and IGN as part of the JBL Quantum Cup esports tournament.

Olivier Baharian, Senior Marketing Manager at JBL Southern Europe: "This new partnership confirms our desire to work with best-in-class companies. As a leader in audio in many markets, JBL is proud to be a supplier to one of the best eSports and gaming teams in the world. Many activations are already planned, allowing consumers and fans to discover the excellence of both brands."

In turn, Team Vitality has only recently signed partnerships with Philips, France's largest bank, as well as deals with Secretlab and Samsung.