Version1 announces partnership with Undeniably Dairy

North American esports organization Version1 has announced a partnership with Undeniably Dairy. As part of the collaboration, the club will support the initiative while Undeniably Dairy will become the team's official nutrition partner in the Rocket League.

The deal will cover the entire spring split of the Rocket League Championship Series, which will end in London as part of the Rocket League Championship Series 2021-22 - Spring Split Major.

Undeniably Dairy is an initiative organized by the U.S. dairy industry to highlight the nutritional value of dairy products and the role dairy plays in modern lifestyles.

Molly Pelzer, CEO of Midwest Dairy: "Our dairy farm families representing Undeniably Dairy are thrilled to be working with Version1 to make sure players know how easy it is to fuel their enjoyment with delicious options like yogurt smoothies, a variety of cheeses, or a simple glass of s chocolate milk after a workout.

The deal reportedly provides Undeniably Dairy with an opportunity to promote and educate dairy consumption among the younger generation of gamers.

Work is currently underway to create content aimed at raising awareness among the gaming audience about the role of nutrition in health and wellness, including a series of videos of a Comm player preparing dairy products.

In doing so, Undeniably Dairy is joining eFuse, Scuff Gaming and gaming furniture maker Respawn as partners of the eSports club's Rocket League team. The Undeniably Dairy logo will also appear on the organization's Rocket League team jersey, as well as be featured on social media and livestreams.