ESL Gaming partners with Lenovo Legion

Tournament operator ESL announced a partnership agreement with the Lenovo Legion brand. The PC-exclusive collaboration will reportedly cover all IEM events up to and including IEM Katowice 2023. Starting at IEM Dallas 2022, the Lenovo Legion brand will be the official OEM partner covering multiple IEM tournaments.

Emily Ketchen, Vice President and Chief Marketing Officer, Intelligent Devices Group at Lenovo: "Lenovo Legion is a gaming brand with long roots in esports, teaming up with one of the world's preeminent esports tournament brands speaks of our commitment to our gaming community. We are proud to join fans and followers of this year's Intel Extreme Masters and support the best players and teams around the world as they reach new heights with Intel-powered high performance Lenovo Legion devices throughout the coming season."

As part of the collaboration, Lenovo Legion will showcase its portfolio of high-performance gaming PCs as well as build various brand integrations. Specifically, the Lenovo Legion brand will appear at IEM events as well as social media, including streams on Twitch. Thousands of fans attending IEM events in person will have the opportunity to visit the Lenovo Legion booth and play on the powerful new gaming hardware.

Rodrigo Samwell, Chief Commercial Officer of ESL Gaming: "We are thrilled to be partnering with Lenovo and inviting them to compete in the iconic Intel Extreme Masters competition. Lenovo Legion is the perfect partner for this amazing, legendary esports competition that we created with Intel. We are convinced that they will enhance the gaming experience for professional players and the overall experience for fans."

The first championship to be covered by the partnership will be Intel Extreme Masters Dallas 2022, with a total prize pool of $250,000, taking place June 3-5 at the Kay Bailey Hutchison Convention Center in Dallas, Texas.