Beyond The Summit and Papa John's partners

Tournament organizer Beyond the Summit has announced a partnership agreement with Papa John's pizzeria chain. As part of a one-year deal, the parties will collaborate on a community campaign focused on growing the popularity of Super Smash Bros.

Ann Fisher, Chief Marketing Officer at Papa John's: "While we live in a world where people are increasingly connected through digital channels, nothing can replace a face-to-face meeting. Eating pizza, like playing games, is even more enjoyable when the experience sharing with others, and we look forward to bringing gamers together in Super Smash Bros tournaments across the country."

Activations include the creation of a series of content targeted at local Super Smash Bros communities, as well as the creation of promotional videos that will engage fans and other gaming communities. In addition, the parties aim to bring together 12 major Super Smash Bros tournaments organized by nine different tournament operators under the banner of Papa John's.

Michelle Cheng, Vice President of Sales and Marketing at Beyond The Summit: "Super Smash Bros requires gamers to be physically together and compete side-by-side. There's nothing more branded with Papa John's philosophy than Smashers sharing a box of hot pizza premium after intense gameplay.Pizza brings people together.Who would turn down a sizzling bite of Papa John's after a long day of competition?".

Along with the same tournament layout for Super Smash Bros, Beyond the Summit and Papa John's will give novice players the opportunity to practice against professional players in one of the tournaments.