XSET acquires recruitment agency Astoic Management

North American esports organization XSET has announced the acquisition of talent agency Astoic Management. Following the acquisition, the club appointed both co-founders of Astoic Management to senior positions. Lonnie Anthony will be Chief Innovation Officer at XSET, while Rob Martin will be Chief Experience Officer (CXO).

Greg Selko, co-founder and CEO of XSET: "When we decided to acquire Astoic Management, it was clear that Lonnie and Rob had built an amazing business. It's about their creativity, passion, and most importantly, hard work. For XSET, it was easy, and "We are honored that Lonnie and Rob have joined us as Chief Innovation Officer and Chief Experience Officer respectively. I have no doubt that they will have a huge impact on XSET and the global gaming lifestyle around the world."

In his new role, Anthony will work with the founders of XSET to lead innovation and strategic decisions for his overall business and brand. In addition, Martin will work to create unforgettable experiences and events for XSET. Anthony and Martin will also become co-owners of XSET.

Rob Martin, co-founder of Astoic Management: "When it came to joining XSET, it was an easy decision. Owning the fastest growing and most diverse gaming brand in the world is a life-changing opportunity. We've been at the intersection of games, fashion, technology and culture for over 10 years. "Our goal is to create countless experiences for the gaming community, musicians, athletes and XSET fans. With the team we're building at XSET, we look forward to shaping the landscape for the future of gaming."

Astoic Management was founded by Anthony and Martin in 2013 and is based in Beverly Hills. The company has reportedly represented celebrities such as Offset and has partnered with companies such as Facebook, Microsoft and Nike.