EXCEL ESPORTS partners with Just Eat

British esports organization EXCEL ESPORTS has announced a one-year partnership with food delivery service Just Eat. As part of the deal, the service will become an official food delivery partner for the esports organization. EXCEL ESPORTS and Just Eat will also be working on collaborative content creation, while the Just Eat branding will be displayed on the jerseys of all club squads.

Mark Carter, Chief Commercial Officer of EXCEL ESPORTS said, "We are delighted to announce Just Eat as our official food delivery partner in Just Eat's most significant gaming partnership to date. With a vision to continually create genuine engagement for our communities, we look forward to working closely on thrilling experiences and activations both virtually and at in-game events across the country!"

Just Eat is part of Just Eat Takeaway, a Dutch international food delivery company based in Amsterdam.

Matt Bushby, Chief Marketing Officer at Just Eat UK: "We are thrilled to be working with EXCEL to bring Just Eat to gaming in a more meaningful and impactful way over the next 12 months. We look forward to working with them on different gaming experiences and delivering to millions hungry gamers experience they can't get anywhere else."

Just Eat and EXCEL ESPORTS also added that they plan to collaborate on various types of content, including events and digital content. The parties noted that the partnership will also focus on charity.