Freaks 4U Gaming and Deutsche Messe organize DreamHack Hannover

Esports and gaming agency Freaks 4U Gaming and exhibition organizer Deutsche Messe have teamed up to host DreamHack Hannover in December 2022. The collaboration is reportedly part of a new multi-year partnership signed between Freaks 4U Gaming and Deutsche Messe to bring a "leading gaming lifestyle" to Hannover, Germany.

Philipp Wilhelm, Senior Project Director of New Events Deutsche Messe AG: "The huge potential of professional athletes and active esports enthusiasts makes this event incomparable and trendy in the industry. Together with Freaks 4U Gaming, we will captivate and redeem visitors with a new direction and scale of esports festivals."

As a result, the event will include cosplay competitions, influencer music and performances, and esports tournaments. However, Freaks 4U Gaming is yet to reveal esports details about Dreamhack Hannover.

Michael Hoenisch, CEO of Freaks 4U Gaming: "DreamHack is undeniably the most iconic event in the gaming community and this is an important milestone for Freaks 4U Gaming in bringing DreamHack to Germany in the coming years. We are incredibly excited to team up with Deutsche Messe to bring the most relevant gaming and esports festival in Hannover through a multi-year partnership, and to make DreamHack Hannover one of the premier events within the DreamHack brand worldwide."

This will be the first DreamHack event in Germany since DreamHack Leipzig took place in January 2020.

Note that Freaks 4U Gaming recently received a license to host national ESL competitions and DreamHack festivals in Germany and France. Freaks 4U Gaming also recently partnered with Shikenso Analytics.