PGL expands partnership with Shikenso Analytics

German analytics firm Shikenso Analytics has announced the expansion of its partnership with esports tournament organizer PGL. As part of the updated deal, the company will become the operator's exclusive partner at all tournaments in the 2022 season, including PGL Major Antwerp 2022.

PGL will reportedly use data analysis and media scoring tools provided by Shikenso Analytics to measure and evaluate sponsorships and activations across its streaming channels and social media.

Arvin Fallah Shirazi, co-founder and CEO of Shikenso: "PGL Major Stockholm 2021 was a great success both in terms of entertainment in the arena and in terms of analyzed data. The fact that Silviu's team now trusts us with all upcoming events this year, is a great honor and confirmation of our work."

In addition, the tools provided by the analytics firm will be used to establish and maintain commercial partnerships with PGL.

Silviu Stroye, CEO of PGL: "We are very pleased with the results of our cooperation with Shikenso. We need to provide our partners with detailed information and a clear picture. We believe that partnerships are based on trust, transparency and accurate data. Every time we try to create an environment, in which all partners receive the best information about the project".

Recall that for the first time the parties became partners last autumn. As part of the original deal, Shikenso Analytics provided insights and insights for PGL Major Stockholm 2021

Along with PGL, Shikenso Analytics has also partnered with other tournament operators including Freaks 4U Gaming, BLAST Premier and Promod Esports.