Misfits Gaming Group partners with Sportfive

Misfits Gaming Group, an interregional esports company, has announced a partnership agreement with the sports marketing agency SPORTFIVE. As part of the deal, SPORTFIVE will serve as Misfits' exclusive global commercial agency and will support the commercial development of esports teams and the company's content initiatives.

SPORTFIVE is expected to help with revenue generation, business development, sponsorship integration and partnership development.

Ryan Polun, Americas Head of Esports & Gaming at SPORTFIVE: "Misfits is a very impressive organization with a strong cross-border reach, which makes the partnership exciting for us. We see huge commercial potential for them as a real estate business and believe their investment in Minecraft create an even more intriguing value proposition around the world."

The agency partnered with Fnatic last year and was a key factor in securing the deal with ASOS. Later that year, the company also partnered with Immortals and Bad Moon Talent.

SPORTFIVE will also be an important player in supporting the commercial development of the Misfits Rocket League and League of Legends esports teams. The agency will also be tasked with finding partners for Minecraft content creators.