BLAST Premier renews partnership with Betway

The BLAST Premier series of eSports tournaments has announced the renewal of a partnership agreement with the betting company Betway. The updated deal was signed for a period of two years.

Oliver Clarke, Head of Brand Partnerships at BLAST: "We are thrilled that Betway has dedicated two more years to BLAST Premier, bringing our partnership into its fifth year. This highlights the symbiotic relationship we have built over this time, with Betway plays an integral role in BLAST Premier. Their continued support for esports and Counter-Strike lately is extremely commendable. We really look forward to continuing to work closely with them to further strengthen the partnership over the next two years, with a focus on premium content and work with fans".

The parties will continue cooperation in a number of areas. At the same time, the Betway brand will appear at all seven BLAST CS:GO championships, which will be held in 2022. The bookmaker will also own the "Power Picks Prediction" segment during tournament broadcasts.

Adam Savinson, Betway spokesperson: "Over the past three years, we have worked incredibly hard with the BLAST team to create an innovative and synonymous partnership that is leading the market in the esports sector. I am thrilled to announce our renewal and look forward to take our already successful partnership to even greater heights."

Recall that over the past month, BLAST Premier announced the renewal of several partnership agreements at once. In particular, the tournament series re-signed deals with Coinbase, EPOS, GRID Esports, CS.MONEY and Shikenso Analytics. In addition, BLAST Premier has expanded its broadcasting network to 25 languages. In turn, the Betway bookmaker has previously extended its partnership with the Beastcoast organization.