REWE Group becomes a shareholder of SK Gaming

German retail and travel company REWE Group becomes a shareholder of esports organization SK Gaming. As a result, REWE joins the SK Gaming ownership group, which includes Deutsche Telekom, Mercedes-Benz and 1.FC Köln.

Alexander Müller, CEO of SK Gaming: "We are incredibly fortunate to have the REWE Group join our group of owners. As a company and brand, SK Gaming will greatly benefit from its collective experience, network and know-how, and further contribute to the development of esports generally".

Financial details of the deal were not disclosed.

Recall that SK Gaming and REWE Group became partners last year. As part of the collaboration, the organization has released a number of materials together with the retailer. REWE Group is expected to strengthen its presence in esports by channeling its investments into the industry.

Lionel Sook, CEO of REWE Group: "We are very proud to deepen and further expand our partnership with SK Gaming through our involvement with one of the most successful and internationally renowned brands in esports. Esports is growing very dynamically both nationally and internationally and will continue to gain popularity in the coming years, especially among young people."

Previously, SK Gaming entered into a partnership agreement with the Beyond NRG brand. In addition, the German esports organization has partnered with ARAG, Western Digital and Motorola.