Ninjas in Pajamas and A Good Company release water bottles

Swedish esports organization Ninjas in Pajamas and local accessory maker A Good Company have launched water bottles and mugs made from recycled steel.

A Good Company becomes the latest mission in a long line of non-endemic collaborations with Ninjas in Pajamas. Last year, the organization teamed up with the World Wide Fund for Nature (WWF) for its Earth Hour 2021 campaign and formed a joint venture called Shinobi Sports with investment platform Aser Ventures.

Laura Rojas Uribe, Head of Merchandise & Apparel at Ninjas in Pajamas: "Our goal is to inspire our fans. Working with A Good Company is a great way to achieve that goal, as we speak to our community about mindless consumption in a creative way. It's one of the first steps that we are doing to make this world a better place."

The partnership agreement marks the "beginning of an alliance focused on sustainable development". Note that A Good Company specializes in the development of environmentally friendly products for home and office.

Anders Ankarlid, CEO of A Good Company: "We always want to find partnerships where our values are aligned, which is why Ninjas in Pajamas is a perfect fit for us. They strive to create an inclusive community by appreciating every person involved. They want to inspire others like us by focusing on creating the best experience for their customers."

The collaboration with Ninjas in Pajamas is part of their mission to "transform thoughtless consumption into conscious decisions" - and they have found partners in esports with whom they can reach a large new audience, according to a company spokesperson.

The water bottle will reportedly cost €21.99 and the mug €12.