BLAST Premier expands partnership with CS.MONEY

The BLAST Premier series of esports tournaments has announced the expansion of its partnership agreement with the CS.MONEY skin trading platform, extending cooperation for the fourth year. The new agreement will focus on "attracting esports and Counter-Strike fans" by highlighting skins available for trade and purchase online.

Oliver Clark, Head of Partnerships at BLAST: "The sponsorship renewal for a fourth year is a testament to the faith and satisfaction that CS.MONEY has shown in this partnership. The result of this hard work is that their trading platform has become synonymous with our Counter-Strike tournament. and we look forward to continuing to build on that in 2022. Four years is a long time in esports and we're really proud of the content and activations we've provided over that period."

The two sides will collaborate on player-led content creation throughout the year. CS.MONEY will also sponsor the BLAST Premier "Game of the Day" broadcast segment, as well as gain access to physical and digital branding assets at seven CS:GO series events in 2022.

Artem Rabtsov, CMO at CS.MONEY: "Skins have long been a natural part of the Counter-Strike ecosystem along with esports. That's why it's so important for us to support the CS:GO community by allowing them to safely and comfortably trade skins, as well as supporting such events like BLAST Premier".

BLAST Premier stated that the renewal of the partnership with CS.MONEY was the first such agreement in the new year, as the series intends to continue to cooperate with its key partners. Last year, BLAST Premier partnered with companies and brands such as Elgiganten, KIA, Magnum and Coinbase.