Fnatic teams up with L'Oréal Men Expert

British esports organization Fnatic has announced a partnership with L'Oréal Men Expert, one of the world's leading beauty and personal care companies. As part of the agreement, the parties will develop and implement attractive and creative content, as well as the activation of co-branded products through the prism of the general concept of #PrepToPlay. The L'Oréal Men Expert logo will also be featured on the back of the Fnatic jersey.

Sam Matthews, CEO of Fnatic: “Our players know that in order to be the best in the game, we have to prepare for the best outside, and it’s these daily self-care rituals that give us the confidence to play better. We cannot think of a better brand to partner with than L'Oréal Men Expert to demonstrate our commitment to supporting our players in all areas. "

Collaborating with L'Oréal Men Expert and creating #PrepToPlay furthers Fnatic's drive to improve the performance of esports players. The partnership will also make available the L'Oréal Men Expert Hydra Energy and Carbon Protect product lines for Fnatic players, coaching staff and talents.

Christine Nguyen, Director of Global Marketing at L'Oréal Men Expert: “As the gaming industry continues to thrive, we are thrilled to partner L'Oréal Men Expert with Fnatic. Entering this new world is an exciting way for the brand to democratize the best care products. skin and body. This partnership will empower men to experience the power that comes from prioritizing self-care, giving them the confidence to look, feel and play their best. "

The partnership is at the heart of Fnatic's holistic approach to performance and underlines its philosophy that preparation is the foundation of success.

The L'Oréal Men Expert brand joins Fnatic's ever-growing commercial portfolio, which includes the likes of Crypto.com, Andaseat, Monster Energy and ASOS.