Red Bull partners with Heroic

Red Bull becomes the first partner of the Danish esports organization Heroic. Note that this is the first partnership agreement of the Danish organization after the restructuring of the internal structure. As part of the agreement, the Red Bull logo will appear on the right shoulder of the Heroic gaming jerseys.

Joachim Haraldsen, CEO of Heroic:“The partnership with Red Bull maintains our position at the top of the international elite. Red Bull has a winning mentality and professionalism that goes very well with our DNA at Heroic. When we also capitalize on experience, understanding and ambition Red Bull in esports, there is complete synergy. We know that Red Bull only works with the very best, and we are very proud to be part of this ecosystem. "

Two months ago, unexpectedly for many, information about partners disappeared from the official Heroic website. In addition, during matches, the team's players performed in jersey without any hint of no branding. At the same time, many suspected ESIC to be the culprit, which launched a large-scale investigation into the players of the Danish team. But in the future, the leadership of the organization assured that Heroic was restructuring, which resulted in the cancellation of all agreements.

cadiaN, Heroic sniper:"Red Bull showed us in a very short time why they are a dream partner for our team. I am very happy and proud to represent Red Bull on our jerseys!"

The partnership with Heroic becomes part of Red Bull's strong gaming system, which, among others, includes organizations such as Vitality, G2 and, BIG, ENCE and Copenhagen Flames.