MAD Lions partners with GOIKO

Spanish esports organization MAD Lions, owned by OverActive Media, has announced a partnership with eatery chain GOIKO. The partnership marks GOIKO entry into the industry of e-sports, and the network will be sponsoring organization formulations in LEC and Superliga with his team to create content.

Juan Manuel Sánchez, Director of Marketing at GOKIO: “We want 2021 to be the year GOIKO becomes a brand for gamers, and joining MAD Lions is a great opportunity for us to level up. Fortnite's 'GOKIO' map followed and the answer was fantastic. Driven by values and philosophy, partnering with MAD Lions is our biggest step to date. "

As part of the agreement, the parties will collaborate to develop a range of content for the brand's social media during the 2021 League of Legends World Championship.

Note that GOIKO becomes the tenth partner of MAD Lions, joining companies such as SEAT, Razer and Kappa.