Norwich City Football Club partners with Bidstack

English Premier League Football Club Norwich City have announced a partnership with Bidstack. As a result of the deal, Bidstack will become the club's first ever official esports partner.

According to the press release, Norwich City will use Bidstack technology in eSports content owned and operated by NCFC this season. The parties will strive to further modernize the club's identity and establish contacts with each generation of fans.

Sam Jeffery, interim commercial director of Norwich:"We are incredibly proud to have taken the first important step of the club in the e-sports and games with Bidstack as our lead partner As an innovative brand in the field of games with many years of participation in the club, Bidstack offers a unique opportunity to run. this is an exciting new club chapter with customized content strategies designed to modernize the communication with fans. "

Last season, Bidstack donated their sponsorship on the soccer club's home and third kits to the sports education group Badu Sports. Badu Sports is expected to continue to benefit from the partnership by offering internships and esports qualifications to its students.

Note that Bidstack and Norwich City have partnered in the past, with the ad campaign hosting the Football Manager tournament at Insomnia Gaming in 2018.