CLG joins forces with Advocate

North American esports organization CLG has announced a partnership with community management platform Advocate. As part of the partnership, the organization will receive a set of marketing tools from Advocate to manage its campaigns.

The partnership is in line with the plans of the new CLG chief, Greg Kim, who was appointed in July this year. At the time, the organization said Kim would increase CLG's business performance, launch growth initiatives, develop marketing partnerships, increase fan engagement, and help achieve leadership in the emerging esports community.

Since Kim's appointment, CLG has partnered with lighting manufacturer Govee. In addition to using Govee products, the organizations will collaborate on co-branded lighting fixtures and conduct various social media and streaming marketing campaigns.

Advocate specializes in esports and streamers. The company provides tracking, reporting, distribution and measurement tools to help manage marketing and sponsorship campaigns.

Advocate currently works with organizations and companies such as TSM FTX, Chicago Huntsmen, Team Liquid, Golden Guardians, New York Excelsior, Dallas Empire, San Fransisco Shock, New York Subliners, Envy, Obey Alliance, Panda.gg, Dallas Fuel, Dignitas, Houston Outlaws and AndBox.