WePlay Esports teams up with Monster Energy

WePlay Esports, a media holding and eSports tournament organizer, has teamed up with the energy drink brand Monster Energy. As part of the agreement, Monster Energy becomes the official broadcast partner of BLAST Premier Fall Season 2021 for the CIS.

Yulia Kovalenko, Marketing Manager at Monster Energy Ukraine:“At Monster Energy, we intend to fuel players around the world. Closing the deal with WePlay is a big step towards fulfilling our mission locally and in the CIS region as a whole, maintaining a high level of enthusiasm of our fans. We always strive to provide the best-in-class user experience for the gaming community, and we strongly believe that there is no better partner for that than WePlay! "

The first stage of the tournament, namely BLAST Premier Fall Groups 2021, takes place online from September 16 to 26. In addition, by the end of the year, the organizers will hold BLAST Premier: Fall Finals 2021 and BLAST Premier: World Final 2021.

Anton Bogushev, partner and head of sales at WePlay:"I am looking forward to the opportunity to revitalize work with such a young brand. I am confident that together with Monster Energy we will be able to set new records and energize the Russian-speaking audience of BLAST Premier."

Note that in addition to WePlay Esports, Monster Energy has also entered into partnerships with organizations such as ESL Gaming, Evil Geniuses and Wolves Esports.