Rivalry announces partnership with 00Nation

Sportsbook and media company Rivalry has announced a two-year partnership with esports organization 00Nation. As part of the agreement, the bookmaker will sponsor the 00Nation CS: GO team.

Under the agreement, the two sides will collaborate on various content and media campaigns, and exchange selected promotion opportunities through physical and digital channels.

According to a press release, 00Nation will release a Rivalry-branded kits with a logo on the chest of the jersey. At the same time, the financial terms of the transaction were not disclosed.

Luis Guilherme, Regional Head of Rivalry Brazil:“We are delighted to partner with 00Nation, a team formed by the local legends of the Brazilian CS: GO scene. We have followed these players over the years at Rivalry and are honored to be a part of their history. and also support them in creating something special for the fans. "

Note that in June, Rivalry announced a $ 22 million investment from Eight Capital and Cormark Securities. The company is expected to go public through a direct listing on the Toronto Stock Exchange in October this year.

It is worth saying that 00Nation's agreement is part of a reboot of Rivalry's partnership strategy, as the team previously cut deals with Fnatic, beastcoast and FURIA. This is due to a change in the strategy of the entire company towards creating more original content and targeted local partnerships.