Immortals teams up with We Are Nations

North American esports organization Immortals has teamed up with esports merchandising company We Are Nations to create Immortals Essentials, the organization's new line of "zero profit" apparel.

The collection will be presented in a minimalistic style, including T-shirts, sweatshirts and hats. The Immortals Essentials Collection is available on the official Immortals website in price ranges from $ 17 to $ 40.

Jordan Sherman, President and CEO of Immortals:“We are delighted to announce our program to create the Immortals Essentials line. Immortals is delivering positive margins across all business units, allowing us to offer the apparel line in a more affordable way for fans, while generating zero profit margins. ".

The Zero Profit Pricing product program is said to be characterized by lower prices, better product quality, free shipping and a lack of profit orientation.

According to the release, the strategy behind the clothing line aligns with the organization's broader goal of lowering barriers to entry for fans and brands.