CEO of VBG: “The Metaverse opens up new opportunities for large companies”

Justin Hochberg, CEO of Metaverse Creation and Development Company Virtual Brand Group, said that virtual worlds can give large organizations a great opportunity to advance and expand.

Along with the fact that the metaverse is receiving more and more attention from people, there are questions regarding the monetization of activities and the commercial component in general.

According to Hochberg, the environment in virtual worlds can give developers a chance to rethink demographics. He shared this opinion in the CoinDesk TV “First Mover” program, held as part of the Consumer Electronics Show in Las Vegas:

In the metaverse, you can reorient yourself to a whole new demographic, new income stream, new products, and new style.

The Virtual Brand Group is based in Los Angeles and assumes the role of an intermediary for global companies that want to expand their influence and position through the metaverses. VBG collaborate with several large organizations, and therefore Justin Hochberg can fully know what he is talking about.

According to Justin, the company is now finding new ways for brands to interact with end consumers and generate revenue from them. Although the CEO of Virtual Brand Group did not give exact revenue figures, he assured people that the company helps large organizations earn millions of dollars, as virtual goods are in demand.

It is noteworthy that these virtual goods are served on the marketplaces in the form of tokens and are divided into various categories. The CEO of Virtual Brand Group announces that the company will soon introduce a new way of rewards program on the famous TV show “Voice”, in which strong vocalists compete with each other. VBG have a partnership with this show as well.

At the same time, Hochberg explained that they are working not only with large organizations that have already made a name for themselves, but also with those companies that may not have extremely large budgets.

He noted that the collaboration with Roblox Incorporated allowed the latter to add new ideas to their Roblox game, which can be called nothing but a metaverse. For example, you can now find Forever 21 products in Roblox, which helps retailers improve their position in the market and avoid falling.

The list of major partners of the Virtual Brand Group does not end there. The Barbie baby doll company is also on the list of organizations that have a partnership agreement with VBG.