What do we say to the non-skippable ads in NBA 2K21? - "Not today"

Recently, the publishers of NBA 2K21 told gamers not sweet news at all - they are going to introduce non-skippable ads into the game. All would be fine, but NBA 2K21 is not a free mobile game, but a full-fledged title with a $ 60 price tag on it (and $ 70 for next generation consoles). The players, of course, were not satisfied with such a move from the developers and publishers, and they began to write many angry messages on the forums and exchange opinions, which were not full of flattery and kindness towards the creators of the game.

A day after the announcement of the non-skippable advertising 2K, having grabbed a decent share of the hate from the fans (and not only), they decided to rethink their act and made a statement on the official Twitter account of the game:

After such an interesting apology, the players did not calm down and continued to accept statements from 2K with hostility. They especially liked the moment where the publishers were surprised that the reaction from the community was not what they expected. Recall that a similar incident took place in other games published by 2K. For example, in 2019 in NBA 2020, a few days before the release, non-skippable ads were also announced and after the riot of users, this decision was canceled. Before the release of the recently released UFC 4, history repeated itself almost one to one - there was also an announcement of non-skippable ads, there was also a negative reaction from the community and still 2K apologized, calling the incident an experiment, and turned off the non-skippable ads.

The difference between those cases from NBA 2K21 is the increased scale. This time, the players did not like the tricks of the publishers so much that the press began to write about the case, and the more expensive version for the new generation consoles aggravated the situation even more. Perhaps someday for 2K, consumer opinion will become completely indifferent and publishers will indulge in avarice, but this time the fear of negative coverage of their product won.